Keep your business human... with AI
You lead a business that cares about people. But you’re worried that AI could erode your humanity and make you less distinctive.
For 30 years, I’ve helped companies to be more human.
From simplifying communications, expressing tone of voice, to deeper cultural transformation. I empower your teams to create change from within. I helped:
- Aviva make their communications clearer
- Vodafone show customers more empathy
- Aldermore Bank transform their customer journey
- I even got Ronseal thinking clearly about what to say on the tin.
AI will make you more efficient. I’ll work with you to avoid losing the human connection your people and customers value.
Human business gives
- Communication that sounds like you. Every email, chat and response feels genuine and on-brand, not robotic.
- More confident, productive teams. Your people feel valued and empowered to blend AI's efficiency with their own judgment and expertise.
- Happier, more loyal customers. Customers feel heard and understood. So they trust you, stick around and recommend you.
- Real business results. You get the efficiency of AI without losing your soul. Fewer complaints, lower costs and stronger growth.
This is for you if...
You know human connection is your true competitive advantage
You want your people to feel excited and empowered by AI
You want to protect what makes you special and different
You know successful change is led by your teams, not imposed
Focused projects, real results
My work is built on the practical frameworks in my book, The Human Business. We can start with a single, focused project for immediate impact.
- Find your AI advantage: An audit to identify where AI can deliver the most value for your teams and customers.
- Protect your brand voice: An AI-ready framework to make sure your communications maintain your unique, human personality.
- You at your best: A workshop that captures you at your best, the strengths your customers value, so we can codify and scale them.
- Empower your people: Hands-on training to build the skills and confidence to balance AI efficiency with human connection.
- Launch your AI pilot: A structured process to get your AI pilot running quickly and effectively, with built-in governance.