When you’ve got the right name, use it Ever quibbled with designers who want to set a block of text at an angle ‘to make it more interesting’? (Because the words themselves are just black squiggly things with no inherent interest of their own?) We generally argue that if things looked better at an angle,…

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We spotted this at a second-hand Saab dealership. We love it. First, it’s got an apostrophe in the right place. It’s got just the one exclamation mark. It’s got all the information you need, and it makes everyone passing by smile, whether they know Danny and Stacey Green or not. Does it match their brand…

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Take one word, put it in the middle of a headline and make it twice as good. At least. If this poster had said ‘10 things to do in Henley’ or even ’10 great things to do in Henley’ would you bother reading it? But this poster had the courage to claim that its 10…

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There are companies who have banned PowerPoint. And there are places where you get a Mexican moan around the room when you switch on the projector. It’s not PowerPoint’s fault. You can do great things with it if you remember that someone’s going to be looking at it while you’re talking. At Afia, we don’t…

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