One of my favourite Dickens characters is Mr Wemmick from Great Expectations – the clerk who looks after young Pip while he’s in London. For me, he’s the perfect example of Dickens’ ‘split’ characters. He’s mean and disdainful at work, but happy-go-lucky and carefree once when he gets back to his eccentric home, which is…

Read More

This week we have another example for you from our fascinating collection of swindling emails. This piece of crookery sounds like it’s been fed through Google translate and come out a bit chewed up. Dear Client, The hotel Arriva Hotel informed us that the data of given credit card was not accepted (the reservation number…

Read More

So there I was, doing my dream-home daydreaming (with the help of Rightmove.co.uk) and I found myself a nice place: a shop (for coffee) with a studio space (for yoga and writing workshops) and living space upstairs. I downloaded the details. Now, I know we’ve commented on estate agents’ unique copywriting style before, but how…

Read More

I heard a good story last week. My chum, a sales director for a packaging company, had a meeting with a very important client. A man from the creative team had flown in for the occasion. The first problem was getting him through customs. Where others had a briefcase, he had a vintage oil can…

Read More