The other week someone sent me a job application by Twitter. She started by asking if I was the person who used to write the Lush Times for the cosmetics company. Yes, I said, and how could I help? Then there was a gap of a month, followed by a request to call her immediately.…

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BBC4 has been showing a series of programmes about Slade – the band, not the art college. Some of us at Afia are just about old enough to remember the huge fuss they caused at school when they decided to spell their song titles wrongly. Noddy Holder – endearingly called ‘Nod’ by his drummer –…

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You put your time, your best thinkers and hard-earned budget into a new tone of voice, then you find little pockets of resistance: people who’d rather keep things the way they were. They’ll have different reasons for sticking to their guns, and before you can convince them that writing in a different way is better,…

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