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The worst copywriting in Britain

If you had to vote, who would you say were the worst business writers in…

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Ask not what you can add to your terms and conditions, but what you can take away

Dull, dense terms and conditions written in complicated legalese have to change. Here’s why. Invest…

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Orchestrating the voices – the future for business copywriters?

If it’s not selling, it’s not copy. Writers should make friends with their readers. Punctuation…

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website-copy-does-it-need-a-tone-of-voice

Website copy – does it need a tone of voice?

I’ve been seeing TV ads recently that are targeted at people who want to quickly…

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