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Brand tone of voice. Is it the icing on the cake, or is it the cake?

In this article we’ll explain: What tone of voice is How to get people to…

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Empathy – it’s what you need

There’s one thing my clients have been crying out for in recent weeks, it’s empathy….

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Hieroglyph

Does an R look like a head?

I’ve seen what happens in companies when you change the language you use: happier customers,…

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How to help your company to be more human

We help companies to be more human. So we’ve recently turned to the writings of…

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