The blank page syndrome. Most writers will tell you it’s the scariest thing about their job. That moment the ideas don’t flow, grammar gets tangled before it leaves your head, and your screen (or notepad) is glowing a terrifying white. It’s all the more scary when you’re being paid by the hour. And there’s a…

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Writing for a living is a pretty nice job to have. You get to be creative and help people communicate better. You can even start to shape the culture of organisations by changing the language they use. But there’s one bit of copywriting that’s often misunderstood. It’s the skill involved in taking complex ideas and…

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A lot of people see us as copywriters. Which, of course, we are. But what they think they’ll be getting from a copywriter isn’t always what they get from us. Let me give you an example. A client (we’ll call him George) calls and asks for our help writing a brochure. He’ll provide the raw…

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We’re right in the middle of film awards season (dahling). And one of the hottest topics in the film industry right now is the use of script doctors to polish and, sometimes, radically alter film scripts. It’s their job to jig things around so there’s a coherent plot, better characterisation and structure or more realistic…

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