questions-to-ask-before-you-start-tone-of-voice-project

If you’re thinking about a starting a tone of voice project then it’s important to prepare properly. You want something that really sticks and changes the way people see your brand. When we start working on a tone of voice project we ask LOTS of questions to help you get to the heart of how…

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have-aldi-turned-into-tesco-nic-simpson

One night last week I was zoned out watching tele, then something made me pay attention. It was the new Aldi ad. Now I bet you think I’m about to tell you about one of their brilliant ‘I like’ comparison ads. Nope. In fact it took me a minute to realise it was a ‘Favourite…

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