Archive for March 2017
Is Bioweapon Defense Mode a tone of voice triumph?
Have you ever sat in miles of smoking traffic and wondered how much crap your lungs are taking in? With all the recent news on air pollution, working with our client the British Lung Foundation, and having been diagnosed with Bronchiectasis, air pollution has been on my mind lately. I was on my way back…
Read MoreWhy garbage grammar don’t get my goat
I’ve just come back from running a couple of days of tone of voice training. And the conversations we had on the course reminded me of the quirks of English grammar and some of the odd things we learned at school. The rules of grammar aren’t simple – if they were, no one would argue…
Read MoreHow to help your whole business write better. This list of skills might surprise you.
Great writing isn’t an easy thing to achieve. And if your organisation is struggling with it, you’re not alone. Bringing personality to life in language Many people feel that if they could bring their brand personality to life they’d stand out from their competitors and attract more customers. More empathy in customer communications Or if…
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