brand-strategy-destroy-your-brand-with-just-one-sentence

Tell me how this makes you feel: “Please return the information requested within 21 days of receiving this letter… failure to do so will result in this case being closed and a new form will need to be completed.” I found it rude. It made me feel angry. I wanted to tear the form up…

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tone-work-language-in-business-tone-of-voice-brand-language-brand-tone-verbal-identity

If you work with language in business, what do you call it? tone of voice brand language brand tone verbal identity or… something else? New clients generally come to me asking for ‘tone of voice’. But is that because it’s the name I use? Maybe all the people who are thinking about ‘verbal identity’, or…

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training-leaders-taught-me-about-tone-of-voice-atlanta

I was gazing out at 100 leaders yesterday, and every one of them had a hand in the air. I’d just asked how many were aware of their company’s tone of voice. What was gratifying about the response was that they were members of the UK/Ireland management team of BCD Travel, my long-standing client. We…

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