workshop-your-brand-for-a better-tone-of-voice-Denver

5 ways a workshop will give you a better brand strategy An intriguing question from a client prompted some introspection this week. I was planning to use a workshop to kick off a naming strategy for a brand you’ll know well. This client had had three other proposals but we were the only team suggesting…

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why-you-shouldn't-base-your-brand-on-insight

Why you shouldn’t base your brand strategy on insight (alone) Classical marketing is about understanding customers, spotting a group or segment who have a need that’s not being met, then designing a product or service that fills that need. Marketers have been taught this way for decades and it’s what I learnt on my CIM…

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