two-ingredients-of-a-good-brand-strategy-tone-of-voice

Bringing a brand to life with language We’ve all flown with budget airlines. We all gripe about them too. Cheap and sometimes not so cheerful. Cheap because they cut back on the creature comforts. You get a seat and that’s it – everything else you have to pay for. But this doesn’t mean your experience…

Read More
bringing-your-brand-strategy-to-life-Lego

  I’m updating a client’s tone of voice guidelines at the moment, based on their brand values. And to make sure they’ll work for everyone who’ll use them, I’ve been meeting all my client’s agencies and internal teams to find out what they all need. This week I chatted with the ‘acquisition’ team, who send…

Read More
verbing-turning-nouns-into-verbs-tone-of-voice-action

Ever since people have been writing, they’ve been turning nouns into verbs. People who write for a living get distressed about it. People who write ‘normally’ aren’t that bothered. And eventually we absorb them into everyday language. I’ve found that many Brits between about 30 and 50 don’t know what nouns and verbs are. That’s…

Read More