whats-brand-personality-brand-strategy

I was trying to explain brand personality to my 13-year-old son yesterday. It was hard. Either I couldn’t explain it or he has the attention span of a gnat. That’s probably a little unfair, as he successfully live-streamed 3 hours of gaming to YouTube the day the school holidays started. He can focus when he…

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pulling-wool-terms and conditions-legalese-tone-of-voice

Dull, dense terms and conditions written in complicated legalese have to change. Here’s why. Invest in rewriting and you could save on legal fees. For starters, the longer and more tedious your Ts&Cs are, the longer it takes a lawyer to plough through them to work out what they mean. And if your customers can’t…

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getting-tone-of-voice-training-to-stick-behaviour

Why tone of voice doesn’t always take hold Let’s start with the good. When tone of voice training sticks, it galvanizes teams, supports brand behaviours and helps people grab hold of brand principles that are often too abstract. And good communications make things run more smoothly, which ultimately saves money and makes people happier. But…

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