start-a-sentence-with-and-or-but-tone-of-voice

People tell us all the time that this is wrong: ‘you can’t start sentences with and or but!’ So we thought we’d put the record straight. Here goes… It’s a myth that it’s wrong to start a sentence with and or but. The truth is it’s fine, but it fell out of fashion in the…

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Foolproof-steps-to-better-writing-tone-of-voice

How do you write words that really work for your audience? There’s one secret of success – planning. Why plan? Writing is hard. If you sit down to write something from scratch, you’re trying to do two things at once: Think about what you want to say Put it into plain, readable English These are…

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how-to-make-your-cstomers-happy-brand-language

This week brought me two tone of voice experiences – one happy, one sad. Let’s look at the duffer first. Poor tone of voice, terrible experience Somehow I’ve got myself locked out of my Flickr account, and none of the details I have will unlock it. I closed my account after 1bn customer accounts were…

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