vodafone-india-behaviour-how-can-great-writing-inspire

I’m in India right now, first in Pune and I’ve just landed in Delhi. I’ve got a couple of weeks getting to know Vodafone’s call centres. Turning the leading writers into writing leaders Vodafone want to inspire great writing skills that will stick for years to come. That’s where I come in, helping improve how…

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your-business-writing-tone-of-voice

  If you’re trying to improve the writing in your business, you almost certainly have this problem. My friend and colleague, Sarah McCartney, wrote this post five years ago. But she nails the challenge so so beautifully I wanted to get it out to you again… Way back in the 90s, I wrote a dissertation…

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