I’m back in India, helping 1,000 webchatters relate better to UK customers. And I’ve been researching us Brits so I can explain us to Indians. What’s stuck in my mind is how maddeningly indirect we are. Especially when it comes to talking about tricky subjects. One difficult subject: death We’ll go to daft lengths to…

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Ben-Afia-tone-voice-podcast-1

This week I made a podcast with Mark Reed-Edwards, the greatest voice on radio (to my ears). We discussed what tone of voice really is, in episode 3 of Confessions of a Marketer. Mark and I get into: what brand tone of voice is the kinds of companies who’ve done it whether it’s about grammar,…

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