Cut the crap write so buy

Do you worry about customers trusting you? Do you think your businesses writing is letting you down? Well, you’re not alone – most businesses I meet have similar thoughts. Much of my work is helping companies get clear on their brand and tone of voice. But these are only a means to an end. What…

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Ben-Afia-tone-voice-podcast-2

What is tone of voice? And what does it mean for an organisation’s values, brand, and… security? Bruce Hallas and I discussed this recently, on his Re-thinking the Human Factor podcast. Bruce and I cover: how tone of voice can help you write policies and get people using them how tone of voice can bring a brand to…

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It’s a lovely word ‘flow’. Recently, a mate of mine was talking about the flow effect he gets from running (about 30 minutes or a few miles into each run). After months of effort, he now finds jogging in the winter gloom easy, absorbing, blissful. It’s a feeling that I get during a good swimming…

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