Archive for April 2018
How to cut the crap and write so people buy – podcast
Why is most business writing so bloody boring? Unclear, too. The result is people who don’t get our message and do what we hope. I’ve been helping companies develop their brand and language for 22 years. And that’s taught me a few things about how to write so people hear us. In my new ebook I cover…
Read MoreAre you ready for the truth?
I get a moment of fear at the start of a customer service training session. A moment when I take a deep breath, cross my fingers and hope to hell that what comes out of my mouth will persuade the guys in front of me. Of course, if I’ve done my job right, there’ll be…
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