Have you seen some appalling emails in the last few days? I certainly have, and I’m saving the best and worst. But what’s so bad about them? Firstly it’s volume at a time when we’re really overwhelmed. If you haven’t marketed to me in the last two years, then I don’t want to hear about…

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After 16 years in business I thought about writing down all the mistakes I’ve made and how you could avoid them. But it would be a very, very long post. Instead, let’s focus on one of the best decisions I’ve ever made, the team I’ve got around me. When I set up tone of voice…

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