How can you improve your writing? Practice and habit. One trick is to write something every day, even if it’s just a paragraph. Even if you look back and think it’s rubbish, just write. Last week I ran a virtual writing workshop for Adam Harris’ young leaders group, based on my Cut the crap ebook.…

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brand tone of voice take root

How do you help people to write clearly, consistently and on-brand? You’ll make customers happier, more likely to buy and less likely to complain. So it’s got to be worth getting right, hasn’t it? Strong tone of voice guidelines are a good start. But you also need to make sure they take root throughout your…

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Last week a friend told me he thought the whole world needed what we do. After I deflated my ego, I realised he had a point. Suddenly we’re in a weird world where people need to be more human. In fact the one thing clients have asked for most since lockdown is empathy training for…

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