Archive for May 2020
Writing one day at a time
How can you improve your writing? Practice and habit. One trick is to write something every day, even if it’s just a paragraph. Even if you look back and think it’s rubbish, just write. Last week I ran a virtual writing workshop for Adam Harris’ young leaders group, based on my Cut the crap ebook.…
Read MoreHow to make sure your new brand tone takes hold
How do you help people to write clearly, consistently and on-brand? You’ll make customers happier, more likely to buy and less likely to complain. So it’s got to be worth getting right, hasn’t it? Strong tone of voice guidelines are a good start. But you also need to make sure they take root throughout your…
Read MoreAn brief intro to language strategy
Hi folks, here’s my quick intro to language strategy – what it is, who I’ve helped with it and what results it brings.
Read More5 reasons you should hire Afia right now
Last week a friend told me he thought the whole world needed what we do. After I deflated my ego, I realised he had a point. Suddenly we’re in a weird world where people need to be more human. In fact the one thing clients have asked for most since lockdown is empathy training for…
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