Hieroglyph

I’ve seen what happens in companies when you change the language you use: happier customers, improved NPS scores, fewer complaints and increased click-through rates. But its power is more fundamental than that. It’s baked into who we are. This week The Secret History of Writing on BBC dug into why it’s the most important intellectual…

Read More

We help companies to be more human. So we’ve recently turned to the writings of psychologist Carl R Rogers to help us think about just what this means. Carl had seven different stages of becoming more human, based on his therapeutic experience. We’ve used these to define four different stages that companies go through as…

Read More