Since 2001, I’ve been helping companies to be more human.
Brand strategy and change – it all comes from language. If you change the language, you change a businesses’ culture
I lead all of our consulting, coaching and workshopping.
- brand and language strategists
- change consultants
- trainers, coaches and writers.
I’m based the UK, but work all over the place – most recently in India and the US. My recent speaking gigs include Cannes, Denver, London, Atlanta and Berlin.
Carole Stewart, Head of PeopleDev, Google
A brand strategist, coach and international speaker – how did I end up here?
I’ve helped companies manage their brand and tone of voice longer than most, starting in 2001 at Boots, when managing language was just becoming a thing. I created a new tone and went on to help people across the business to get better results from agencies and freelancers
In 2004, with a first baby on the way and a week from exchanging contracts on a new house, Boots made me redundant. Which seemed like the perfect moment to set up Afia.
Somehow it worked out. And I’ve since helped Norwich Union become Aviva, Powergen turn into E.ON and given Google the language to help its advertisers and agencies develop digital marketing skills.
I was a catalyst and director behind the launch writers’ collective 26. And my claim to fame is helping Ronseal work out what to say on the tin.