we help companies to be more human

Insights

I am not a number, I am a free man!

I am not a number, I am a free man!

Mar 14, 2019 | ,

How to make sure your new brand tone takes hold

How to make sure your new brand tone takes hold

Jan 10, 2019 | ,

Merry Christmas to you

Merry Christmas to you

Dec 19, 2018 |

Six objections to a new tone of voice (and how to overcome them)

Six objections to a new tone of voice (and how to overcome them)

Dec 14, 2018 | ,

How did Twinings find their global brand voice?

How did Twinings find their global brand voice?

Nov 23, 2018 | ,

Why companies break when they act like robots. And what to do about it

Why companies break when they act like robots. And what to do about it

Nov 9, 2018 | ,

Tone of what? Voice and tone? Brand voice? Explain…

Tone of what? Voice and tone? Brand voice? Explain…

Oct 19, 2018 | ,

New – Ben’s speaker showreel

New – Ben’s speaker showreel

Oct 9, 2018 | , , ,

Sounding human? Take a look in the mirror

Sounding human? Take a look in the mirror

Sep 14, 2018 | ,

Brands need to get in touch with their truth, or die

Brands need to get in touch with their truth, or die

Aug 24, 2018 | ,

How small changes will make your company more human

How small changes will make your company more human

Aug 10, 2018 | ,

What your Ts&Cs reveal about your business culture

What your Ts&Cs reveal about your business culture

Jul 20, 2018 | ,

How to help your company to be more human

How to help your company to be more human

Jul 6, 2018 | ,

From New Delhi and Berlin to… Nottingham

From New Delhi and Berlin to… Nottingham

Jun 15, 2018 | , ,

Quip while you’re ahead

Quip while you’re ahead

Jun 1, 2018 | ,

Should brands wave their national flags?

Should brands wave their national flags?

May 18, 2018 | ,

How do you communicate clearly, expressively and idiosyncratically?

How do you communicate clearly, expressively and idiosyncratically?

May 11, 2018 | ,

Remove these 5 barriers to become truly customer focused

Remove these 5 barriers to become truly customer focused

May 4, 2018 | ,

How to cut the crap and write so people buy – overview podcast

How to cut the crap and write so people buy – overview podcast

Apr 24, 2018 | ,

Are you ready for the truth?

Are you ready for the truth?

Apr 6, 2018 | ,

Free ebook – Cut the crap. How to write so people buy.

Free ebook – Cut the crap. How to write so people buy.

Mar 23, 2018 | ,

Podcast – Re-thinking the Human Factor

Podcast – Re-thinking the Human Factor

Mar 9, 2018 | ,

Go with the flow

Go with the flow

Mar 2, 2018 | ,

How to get people doing what you want

How to get people doing what you want

Feb 9, 2018 | ,

Think before you write, so your message hits home

Think before you write, so your message hits home

Jan 26, 2018 | ,

6 warning signs your tone won’t take root (and what to do about them)

6 warning signs your tone won’t take root (and what to do about them)

Jan 19, 2018 | ,

An Android Merry Christmas

An Android Merry Christmas

Dec 22, 2017 | ,

Bringing your brand strategy to life

Bringing your brand strategy to life

Dec 1, 2017 | ,

When writing gets serious

When writing gets serious

Nov 17, 2017 | , ,

Demystifying tone of voice – podcast

Demystifying tone of voice – podcast

Nov 3, 2017 | ,

Stop all this passive aggressive politeness

Stop all this passive aggressive politeness

Oct 20, 2017 | ,

Ten scenarios where you might need a brand tone of voice

Ten scenarios where you might need a brand tone of voice

Oct 13, 2017 | ,

How can great writing inspire even better writing?

How can great writing inspire even better writing?

Sep 26, 2017 | ,

What no one tells you about your business writing

What no one tells you about your business writing

Sep 6, 2017 | ,

Should you start a sentence with and or but?

Should you start a sentence with and or but?

Aug 18, 2017 | ,

Four foolproof steps to better writing

Four foolproof steps to better writing

Aug 11, 2017 | ,

How to wind your customers up. And how to make them happy.

How to wind your customers up. And how to make them happy.

Aug 4, 2017 | ,

What’s brand personality?

What’s brand personality?

Jul 28, 2017 | ,

Stop pulling the wool over people’s eyes. Lose the legalese

Stop pulling the wool over people’s eyes. Lose the legalese

Jul 21, 2017 | ,

Getting tone of voice training to stick

Getting tone of voice training to stick

Jul 14, 2017 | ,

What’s Hollywood got to do with brand personality?

What’s Hollywood got to do with brand personality?

Jul 5, 2017 | ,

How Hollywood can give your brand great personality

How Hollywood can give your brand great personality

Jul 5, 2017 | ,

Two ingredients of a good brand

Two ingredients of a good brand

Jun 23, 2017 | , ,

Can brand values get in the way of making money?

Can brand values get in the way of making money?

Jun 16, 2017 | ,

Is it a problem, turning nouns into verbs?

Is it a problem, turning nouns into verbs?

Jun 12, 2017 | ,

If you’re not workshopping your brand, you’re missing out

If you’re not workshopping your brand, you’re missing out

May 26, 2017 | ,

Video – why does tone of voice matter?

Video – why does tone of voice matter?

May 22, 2017 | ,

Brand strategy – escape the customer insight trap

Brand strategy – escape the customer insight trap

May 12, 2017 | ,

Twin tones. Why don’t people write the way they speak?

Twin tones. Why don’t people write the way they speak?

May 5, 2017 | ,

Twin tones: why don’t people write the way they speak?

Twin tones: why don’t people write the way they speak?

May 4, 2017 | ,

Three questions to ask when you buy training

Three questions to ask when you buy training

Apr 28, 2017 | , ,

Why your business is a bit like this cake

Why your business is a bit like this cake

Apr 21, 2017 | ,

Brand tone of voice: is it the icing on the cake, or is it the cake?

Brand tone of voice: is it the icing on the cake, or is it the cake?

Apr 21, 2017 | ,

How to destroy your brand with just one sentence

How to destroy your brand with just one sentence

Apr 21, 2017 | ,

If you work with language in business, what do you call it?

If you work with language in business, what do you call it?

Apr 21, 2017 | ,

What training leaders taught me about tone of voice

What training leaders taught me about tone of voice

Apr 21, 2017 | ,

Is Bioweapon Defense Mode a tone of voice triumph?

Is Bioweapon Defense Mode a tone of voice triumph?

Mar 2, 2017 | ,

Why garbage grammar don’t get my goat

Why garbage grammar don’t get my goat

Mar 2, 2017 | ,

How to help your whole business write better. This list of skills might surprise you.

How to help your whole business write better. This list of skills might surprise you.

Mar 2, 2017 | ,

You’ll get more satisfied customers by focusing on moments

You’ll get more satisfied customers by focusing on moments

Jan 17, 2017 | ,

Your customers are NOT loyal to you

Your customers are NOT loyal to you

Dec 16, 2016 | ,

Brand strategy – has your swanky agency left you feeling cold?

Brand strategy – has your swanky agency left you feeling cold?

Dec 9, 2016 | ,

6 objections to a new tone of voice (and how to overcome them)

6 objections to a new tone of voice (and how to overcome them)

Nov 28, 2016 | ,

Nine steps to getting great work from copywriters

Nine steps to getting great work from copywriters

Oct 10, 2016 | , ,

What does it take to make tone of voice stick, really?

What does it take to make tone of voice stick, really?

Sep 6, 2016 | ,

Changing the writing habits of a lifetime

Changing the writing habits of a lifetime

Jun 16, 2016 |

6 writing trends the 2016 D&AD awards reveal

6 writing trends the 2016 D&AD awards reveal

May 19, 2016 |

Why grammar pedants are wrong

Why grammar pedants are wrong

Dec 16, 2015 | ,

Dear Salesforce

Dear Salesforce

Oct 2, 2015 |

How small changes can reap big rewards

How small changes can reap big rewards

Jul 13, 2015 | ,

3 questions to ask before you start a tone of voice project

3 questions to ask before you start a tone of voice project

Jun 25, 2015 | ,

Have Aldi turned into Tesco?

Have Aldi turned into Tesco?

Jun 11, 2015 | ,

Ten tips on running a top workshop

Ten tips on running a top workshop

May 27, 2015 | ,

Did you know Nottingham is a creative hub for writers?

Did you know Nottingham is a creative hub for writers?

Apr 30, 2015 | ,

Have you got a good investment?

Have you got a good investment?

Dec 11, 2014 | ,

Trains are awesome. But I don’t want my chocolate to say hello.

Trains are awesome. But I don’t want my chocolate to say hello.

Nov 20, 2014 | ,

‘I can’t have anything that won’t make a difference…’

‘I can’t have anything that won’t make a difference…’

Nov 7, 2014 | ,

Can’t get no (any) satisfaction? Try this book…

Can’t get no (any) satisfaction? Try this book…

Oct 22, 2014 | ,

Creative writing, meet business

Creative writing, meet business

Oct 8, 2014 | ,

Never use a long word where a short one will do?

Never use a long word where a short one will do?

Sep 26, 2014 | ,

The history of English made fun (yes, really)

The history of English made fun (yes, really)

Sep 11, 2014 | ,

People want to hear your story

People want to hear your story

Aug 20, 2014 | ,

It’s like turning lead into gold

It’s like turning lead into gold

Aug 6, 2014 | ,

Slanging match

Slanging match

Jul 2, 2014 | ,

(Don’t get) lost in translation

(Don’t get) lost in translation

Jun 11, 2014 | ,

Positively, no

Positively, no

May 28, 2014 | ,

We’re in this together

We’re in this together

Apr 30, 2014 | ,

Drunk on words

Drunk on words

Apr 17, 2014 | ,

Happy birthday to… us

Happy birthday to… us

Apr 8, 2014 | , ,

Fighting fire with distance

Fighting fire with distance

Mar 21, 2014 | ,

What’s the hardest part of a copywriter’s job?

What’s the hardest part of a copywriter’s job?

Mar 13, 2014 | ,

Let us challenge your brief

Let us challenge your brief

Mar 11, 2014 | ,

Not in the script

Not in the script

Mar 4, 2014 | ,

Ben talks tone of voice

Ben talks tone of voice

Feb 12, 2014 | ,

The importance of a clear tone of voice

The importance of a clear tone of voice

Feb 5, 2014 | ,

Al’s Crashing Heaven

Al’s Crashing Heaven

Jan 30, 2014 | ,

Let’s do brunch…

Let’s do brunch…

Dec 17, 2013 |

Winter’s coming

Winter’s coming

Dec 11, 2013 | ,

Tweets working for a living

Tweets working for a living

Nov 28, 2013 | ,

The power of personal storytelling

The power of personal storytelling

Nov 20, 2013 | ,

Theatre of dreams

Theatre of dreams

Nov 12, 2013 | ,

A chance you don’t get twice

A chance you don’t get twice

Nov 7, 2013 | ,

Copywriting that just misses the mark

Copywriting that just misses the mark

Nov 5, 2013 | ,

I am a dog

I am a dog

Oct 22, 2013 | ,

National Poetry Day

National Poetry Day

Oct 3, 2013 | ,

The invisible business of the face

The invisible business of the face

Oct 2, 2013 | ,

Schadenfreude is so 2009

Schadenfreude is so 2009

Sep 11, 2013 | ,

If you live in a house built after 1945, you should probably read this

If you live in a house built after 1945, you should probably read this

Sep 4, 2013 | ,

The sound of self-importance?

The sound of self-importance?

Aug 28, 2013 | ,

Keeping it snappy

Keeping it snappy

Aug 21, 2013 | ,

Idiosyncratic + ruthless = unforgettable

Idiosyncratic + ruthless = unforgettable

Aug 7, 2013 | ,

Don’t impress me, inspire me

Don’t impress me, inspire me

Jul 23, 2013 | ,

Why I’ll never get bored of listening to Richard

Why I’ll never get bored of listening to Richard

Jul 9, 2013 | ,

Cementing your brand language

Cementing your brand language

Jul 2, 2013 | ,

When one word turns you off a brand

When one word turns you off a brand

Jun 25, 2013 | ,

I wonder if a brand could make my life better…

I wonder if a brand could make my life better…

Jun 19, 2013 | ,

The horrors of capital headlines

The horrors of capital headlines

Jun 11, 2013 | ,

The importance of sounding more human

The importance of sounding more human

Jun 4, 2013 | ,

We’ve done some writing archaeology

We’ve done some writing archaeology

May 29, 2013 | ,

He shoots! He achieves his identified objective!

He shoots! He achieves his identified objective!

May 21, 2013 | ,

A tale of two letters

A tale of two letters

May 14, 2013 | ,

A little laughter goes a long way

A little laughter goes a long way

May 7, 2013 | ,

Impress me

Impress me

Apr 30, 2013 | ,

Video games and great storytelling – a match made in digital heaven

Video games and great storytelling – a match made in digital heaven

Apr 23, 2013 | ,

Mama weer all writerz now

Mama weer all writerz now

Apr 16, 2013 | ,

Bringing the doubters round

Bringing the doubters round

Apr 10, 2013 |

Whose job is it to proofread your copywriting?

Whose job is it to proofread your copywriting?

Apr 9, 2013 | ,

Have an aim in life

Have an aim in life

Apr 2, 2013 | ,

Split personalities

Split personalities

Mar 26, 2013 | ,

Another good reason to sound like your brand

Another good reason to sound like your brand

Mar 19, 2013 | ,

Hiding something nasty? Use legalese

Mar 12, 2013 | ,

Creativity or innovation

Creativity or innovation

Mar 5, 2013 | ,

Love Middlesbrough? Of course we do.

Love Middlesbrough? Of course we do.

Feb 25, 2013 | ,

The spammers are stepping it up

The spammers are stepping it up

Feb 19, 2013 | ,

Don’t you know who I am?

Don’t you know who I am?

Jan 30, 2013 | ,

One more reason to love Sir Wiggo

One more reason to love Sir Wiggo

Jan 21, 2013 | ,

Dare to be the same

Dare to be the same

Jan 14, 2013 | ,

Should we be writing beautifully? Or just writing?

Should we be writing beautifully? Or just writing?

Jan 8, 2013 | ,

Signs that work #4: watch your step

Signs that work #4: watch your step

Dec 10, 2012 | ,

Lighten up a little

Lighten up a little

Dec 4, 2012 | ,

Them and US

Them and US

Nov 27, 2012 | ,

Signs that work #3: Askew Art

Signs that work #3: Askew Art

Oct 26, 2012 | ,

Signs that work #2: It’s a boy

Signs that work #2: It’s a boy

Oct 24, 2012 | ,

Signs that work #1: one brilliant word

Signs that work #1: one brilliant word

Oct 22, 2012 | ,

Avoiding torture by PowerPoint

Avoiding torture by PowerPoint

Oct 16, 2012 | ,

The worst copywriting in Britain

Oct 8, 2012 | ,

Ask not what you can add to your terms and conditions, but what you can take away

Sep 6, 2012 |

Orchestrating the voices – the future for business copywriters?

Orchestrating the voices – the future for business copywriters?

Sep 6, 2012 | ,

Website copy – does it need a tone of voice?

Website copy – does it need a tone of voice?

Sep 6, 2012 | ,

Scams, spam and the right tone of voice

Scams, spam and the right tone of voice

Sep 6, 2012 | ,

#7 of 100 great branding ideas

#7 of 100 great branding ideas

Sep 6, 2012 | ,

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