Insights

How small changes will make your company more human

How small changes will make your company more human

What your Ts&Cs reveal about your business culture

What your Ts&Cs reveal about your business culture

How to help your company to be more human

How to help your company to be more human

From New Delhi and Berlin to… Nottingham

From New Delhi and Berlin to… Nottingham

Quip while you’re ahead

Quip while you’re ahead

Should brands wave their national flags?

Should brands wave their national flags?

How do you communicate clearly, expressively and idiosyncratically?

How do you communicate clearly, expressively and idiosyncratically?

Remove these 5 barriers to become truly customer focused

Remove these 5 barriers to become truly customer focused

How to cut the crap and write so people buy – overview podcast

How to cut the crap and write so people buy – overview podcast

Are you ready for the truth?

Are you ready for the truth?

Free ebook – Cut the crap. How to write so people buy.

Free ebook – Cut the crap. How to write so people buy.

Podcast – Re-thinking the Human Factor

Podcast – Re-thinking the Human Factor

Go with the flow

Go with the flow

How to get people doing what you want

How to get people doing what you want

Think before you write, so your message hits home

Think before you write, so your message hits home

6 warning signs your tone won’t take root (and what to do about them)

6 warning signs your tone won’t take root (and what to do about them)

An Android Merry Christmas

An Android Merry Christmas

Bringing your brand strategy to life

Bringing your brand strategy to life

When writing gets serious

When writing gets serious

Demystifying tone of voice – new podcast

Demystifying tone of voice – new podcast

Stop all this passive aggressive politeness

Stop all this passive aggressive politeness

Ten scenarios where you might need a brand tone of voice

Ten scenarios where you might need a brand tone of voice

How can great writing inspire even better writing?

How can great writing inspire even better writing?

What no one tells you about your business writing

What no one tells you about your business writing

Should you start a sentence with and or but?

Should you start a sentence with and or but?

Four foolproof steps to better writing

Four foolproof steps to better writing

How to wind your customers up. And how to make them happy.

How to wind your customers up. And how to make them happy.

What’s brand personality?

What’s brand personality?

Stop pulling the wool over people’s eyes. Lose the legalese

Stop pulling the wool over people’s eyes. Lose the legalese

Getting tone of voice training to stick

Getting tone of voice training to stick

What’s Hollywood got to do with brand personality?

What’s Hollywood got to do with brand personality?

How Hollywood can give your brand great personality

How Hollywood can give your brand great personality

Two ingredients of a good brand

Two ingredients of a good brand

Can brand values get in the way of making money?

Can brand values get in the way of making money?

Is it a problem, turning nouns into verbs?

Is it a problem, turning nouns into verbs?

If you’re not workshopping your brand, you’re missing out

If you’re not workshopping your brand, you’re missing out

Video – why does tone of voice matter?

Video – why does tone of voice matter?

Brand strategy – escape the customer insight trap

Brand strategy – escape the customer insight trap

Twin tones. Why don’t people write the way they speak?

Twin tones. Why don’t people write the way they speak?

Twin tones: why don’t people write the way they speak?

Twin tones: why don’t people write the way they speak?

Three questions to ask when you buy training

Three questions to ask when you buy training

Six objections to a new tone of voice (and how to overcome them)

Six objections to a new tone of voice (and how to overcome them)

Why your business is a bit like this cake

Why your business is a bit like this cake

Brand tone of voice: is it the icing on the cake, or is it the cake?

Brand tone of voice: is it the icing on the cake, or is it the cake?

How to destroy your brand with just one sentence

How to destroy your brand with just one sentence

If you work with language in business, what do you call it?

If you work with language in business, what do you call it?

What training leaders taught me about tone of voice

What training leaders taught me about tone of voice

Is Bioweapon Defense Mode a tone of voice triumph?

Is Bioweapon Defense Mode a tone of voice triumph?

Why garbage grammar don’t get my goat

Why garbage grammar don’t get my goat

How to help your whole business write better. This list of skills might surprise you.

How to help your whole business write better. This list of skills might surprise you.

You’ll get more satisfied customers by focusing on moments

You’ll get more satisfied customers by focusing on moments

Your customers are NOT loyal to you

Your customers are NOT loyal to you

Brand strategy – has your swanky agency left you feeling cold?

Brand strategy – has your swanky agency left you feeling cold?

6 objections to a new tone of voice (and how to overcome them)

6 objections to a new tone of voice (and how to overcome them)

Nine steps to getting great work from copywriters

Nine steps to getting great work from copywriters

What does it take to make tone of voice stick, really?

What does it take to make tone of voice stick, really?

Changing the writing habits of a lifetime

Changing the writing habits of a lifetime

6 writing trends the 2016 D&AD awards reveal

6 writing trends the 2016 D&AD awards reveal

Why grammar pedants are wrong

Why grammar pedants are wrong

Dear Salesforce

Dear Salesforce

How small changes can reap big rewards

How small changes can reap big rewards

3 questions to ask before you start a tone of voice project

3 questions to ask before you start a tone of voice project

Have Aldi turned into Tesco?

Have Aldi turned into Tesco?

Ten tips on running a top workshop

Ten tips on running a top workshop

Five reasons words matter more than ever

Five reasons words matter more than ever

Did you know Nottingham is a creative hub for writers?

Did you know Nottingham is a creative hub for writers?

Have you got a good investment?

Have you got a good investment?

Trains are awesome. But I don’t want my chocolate to say hello.

Trains are awesome. But I don’t want my chocolate to say hello.

‘I can’t have anything that won’t make a difference…’

‘I can’t have anything that won’t make a difference…’

Can’t get no (any) satisfaction? Try this book…

Can’t get no (any) satisfaction? Try this book…

Creative writing, meet business

Creative writing, meet business

Never use a long word where a short one will do?

Never use a long word where a short one will do?

The history of English made fun (yes, really)

The history of English made fun (yes, really)

People want to hear your story

People want to hear your story

It’s like turning lead into gold

It’s like turning lead into gold

Slanging match

Slanging match

(Don’t get) lost in translation

(Don’t get) lost in translation

Positively, no

Positively, no

We’re in this together

We’re in this together

Drunk on words

Drunk on words

Happy birthday to… us

Happy birthday to… us

Fighting fire with distance

Fighting fire with distance

What’s the hardest part of a copywriter’s job?

What’s the hardest part of a copywriter’s job?

Let us challenge your brief

Let us challenge your brief

Not in the script

Not in the script

Ben talks tone of voice

Ben talks tone of voice

The importance of a clear tone of voice

The importance of a clear tone of voice

Al’s Crashing Heaven

Al’s Crashing Heaven

I am not a number, I am a free man!

I am not a number, I am a free man!

Let’s do brunch…

Let’s do brunch…

Winter’s coming

Winter’s coming

Tweets working for a living

Tweets working for a living

The power of personal storytelling

The power of personal storytelling

Theatre of dreams

Theatre of dreams

A chance you don’t get twice

A chance you don’t get twice

Copywriting that just misses the mark

Copywriting that just misses the mark

I am a dog

I am a dog

National Poetry Day

National Poetry Day

The invisible business of the face

The invisible business of the face

Take a look in the mirror

Take a look in the mirror

Schadenfreude is so 2009

Schadenfreude is so 2009

If you live in a house built after 1945, you should probably read this

If you live in a house built after 1945, you should probably read this

The sound of self-importance?

The sound of self-importance?

Keeping it snappy

Keeping it snappy

Idiosyncratic + ruthless = unforgettable

Idiosyncratic + ruthless = unforgettable

Don’t impress me, inspire me

Don’t impress me, inspire me

Why I’ll never get bored of listening to Richard

Why I’ll never get bored of listening to Richard

Cementing your brand language

Cementing your brand language

When one word turns you off a brand

When one word turns you off a brand

I wonder if a brand could make my life better…

I wonder if a brand could make my life better…

The horrors of capital headlines

The horrors of capital headlines

The importance of sounding more human

The importance of sounding more human

We’ve done some writing archaeology

We’ve done some writing archaeology

He shoots! He achieves his identified objective!

He shoots! He achieves his identified objective!

A tale of two letters

A tale of two letters

A little laughter goes a long way

A little laughter goes a long way

Impress me

Impress me

Video games and great storytelling – a match made in digital heaven

Video games and great storytelling – a match made in digital heaven

Mama weer all writerz now

Mama weer all writerz now

Bringing the doubters round

Bringing the doubters round

Whose job is it to proofread your copywriting?

Whose job is it to proofread your copywriting?

Have an aim in life

Have an aim in life

Split personalities

Split personalities

Another good reason to sound like your brand

Another good reason to sound like your brand

Hiding something nasty? Use legalese

Creativity or innovation

Creativity or innovation

Love Middlesbrough? Of course we do.

Love Middlesbrough? Of course we do.

The spammers are stepping it up

The spammers are stepping it up

Don’t you know who I am?

Don’t you know who I am?

One more reason to love Sir Wiggo

One more reason to love Sir Wiggo

Dare to be the same

Dare to be the same

Should we be writing beautifully? Or just writing?

Should we be writing beautifully? Or just writing?

Signs that work #4: watch your step

Signs that work #4: watch your step

Lighten up a little

Lighten up a little

Them and US

Them and US

Signs that work #3: Askew Art

Signs that work #3: Askew Art

Signs that work #2: It’s a boy

Signs that work #2: It’s a boy

Signs that work #1: one brilliant word

Signs that work #1: one brilliant word

Avoiding torture by PowerPoint

Avoiding torture by PowerPoint

The worst copywriting in Britain

Ask not what you can add to your terms and conditions, but what you can take away

Orchestrating the voices – the future for business copywriters?

Orchestrating the voices – the future for business copywriters?

Website copy – does it need a tone of voice?

Website copy – does it need a tone of voice?

Scams, spam and the right tone of voice

Scams, spam and the right tone of voice

#7 of 100 great branding ideas

#7 of 100 great branding ideas

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