we help companies to be more human

Insights

Empathy – it’s what you need

Empathy – it’s what you need

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Writing one day at a time

Writing one day at a time

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5 reasons you should hire Afia right now

5 reasons you should hire Afia right now

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Is a new era of human business upon us?

Is a new era of human business upon us?

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How not to cock up your coronavirus comms

How not to cock up your coronavirus comms

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Who are Team Afia?

Who are Team Afia?

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I’ll huff and I’ll puff and I’ll blow your house down!

I’ll huff and I’ll puff and I’ll blow your house down!

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How to break free and find writing heaven

How to break free and find writing heaven

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10 questions to ask if you work in marketing

10 questions to ask if you work in marketing

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My showreel, a decade in the making

My showreel, a decade in the making

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Could you change everything about your business in just 5 days? Join me.

Could you change everything about your business in just 5 days? Join me.

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What’s your language revealing about you – podcast

What’s your language revealing about you – podcast

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How does Appreciative Inquiry work?

How does Appreciative Inquiry work?

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Trust me

Trust me

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I couldn’t remember my words

I couldn’t remember my words

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Peng and middle-aged dads

Peng and middle-aged dads

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Your ears aren’t as busy as your eyes – Language Manifesto podcast

Your ears aren’t as busy as your eyes – Language Manifesto podcast

,

How to help your company to be more human

How to help your company to be more human

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I am not a number, I am a free man!

I am not a number, I am a free man!

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How to make sure your new brand tone takes hold

How to make sure your new brand tone takes hold

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Merry Christmas to you

Merry Christmas to you

Six objections to a new tone of voice (and how to overcome them)

Six objections to a new tone of voice (and how to overcome them)

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How did Twinings find their global brand voice?

How did Twinings find their global brand voice?

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Why companies break when they act like robots. And what to do about it

Why companies break when they act like robots. And what to do about it

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Tone of what? Voice and tone? Brand voice? Explain…

Tone of what? Voice and tone? Brand voice? Explain…

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New – Ben’s speaker showreel

New – Ben’s speaker showreel

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Sounding human? Take a look in the mirror

Sounding human? Take a look in the mirror

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Brands need to get in touch with their truth, or die

Brands need to get in touch with their truth, or die

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How small changes will make your company more human

How small changes will make your company more human

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What your Ts&Cs reveal about your business culture

What your Ts&Cs reveal about your business culture

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How to help your company to be more human

How to help your company to be more human

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From New Delhi and Berlin to… Nottingham

From New Delhi and Berlin to… Nottingham

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Quip while you’re ahead

Quip while you’re ahead

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Should brands wave their national flags?

Should brands wave their national flags?

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How do you communicate clearly, expressively and idiosyncratically?

How do you communicate clearly, expressively and idiosyncratically?

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Remove these 5 barriers to become truly customer focused

Remove these 5 barriers to become truly customer focused

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How to cut the crap and write so people buy – overview podcast

How to cut the crap and write so people buy – overview podcast

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Are you ready for the truth?

Are you ready for the truth?

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Free ebook – Cut the crap. How to write so people buy.

Free ebook – Cut the crap. How to write so people buy.

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Podcast – Re-thinking the Human Factor

Podcast – Re-thinking the Human Factor

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Go with the flow

Go with the flow

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How to get people doing what you want

How to get people doing what you want

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Think before you write, so your message hits home

Think before you write, so your message hits home

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6 warning signs your tone won’t take root (and what to do about them)

6 warning signs your tone won’t take root (and what to do about them)

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An Android Merry Christmas

An Android Merry Christmas

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Bringing your brand strategy to life

Bringing your brand strategy to life

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When writing gets serious

When writing gets serious

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Demystifying tone of voice – podcast

Demystifying tone of voice – podcast

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Stop all this passive aggressive politeness

Stop all this passive aggressive politeness

,

Ten scenarios where you might need a brand tone of voice

Ten scenarios where you might need a brand tone of voice

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How can great writing inspire even better writing?

How can great writing inspire even better writing?

,

What no one tells you about your business writing

What no one tells you about your business writing

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Should you start a sentence with and or but?

Should you start a sentence with and or but?

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Four foolproof steps to better writing

Four foolproof steps to better writing

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How to wind your customers up. And how to make them happy.

How to wind your customers up. And how to make them happy.

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What’s brand personality?

What’s brand personality?

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Stop pulling the wool over people’s eyes. Lose the legalese

Stop pulling the wool over people’s eyes. Lose the legalese

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Getting tone of voice training to stick

Getting tone of voice training to stick

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What’s Hollywood got to do with brand personality?

What’s Hollywood got to do with brand personality?

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How Hollywood can give your brand great personality

How Hollywood can give your brand great personality

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Two ingredients of a good brand

Two ingredients of a good brand

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Can brand values get in the way of making money?

Can brand values get in the way of making money?

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Is it a problem, turning nouns into verbs?

Is it a problem, turning nouns into verbs?

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If you’re not workshopping your brand, you’re missing out

If you’re not workshopping your brand, you’re missing out

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Video – why does tone of voice matter?

Video – why does tone of voice matter?

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Brand strategy – escape the customer insight trap

Brand strategy – escape the customer insight trap

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Twin tones. Why don’t people write the way they speak?

Twin tones. Why don’t people write the way they speak?

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Twin tones: why don’t people write the way they speak?

Twin tones: why don’t people write the way they speak?

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Three questions to ask when you buy training

Three questions to ask when you buy training

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Why your business is a bit like this cake

Why your business is a bit like this cake

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Brand tone of voice: is it the icing on the cake, or is it the cake?

Brand tone of voice: is it the icing on the cake, or is it the cake?

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How to destroy your brand with just one sentence

How to destroy your brand with just one sentence

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If you work with language in business, what do you call it?

If you work with language in business, what do you call it?

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What training leaders taught me about tone of voice

What training leaders taught me about tone of voice

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Is Bioweapon Defense Mode a tone of voice triumph?

Is Bioweapon Defense Mode a tone of voice triumph?

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Why garbage grammar don’t get my goat

Why garbage grammar don’t get my goat

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How to help your whole business write better. This list of skills might surprise you.

How to help your whole business write better. This list of skills might surprise you.

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You’ll get more satisfied customers by focusing on moments

You’ll get more satisfied customers by focusing on moments

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Your customers are NOT loyal to you

Your customers are NOT loyal to you

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Brand strategy – has your swanky agency left you feeling cold?

Brand strategy – has your swanky agency left you feeling cold?

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6 objections to a new tone of voice (and how to overcome them)

6 objections to a new tone of voice (and how to overcome them)

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Nine steps to getting great work from copywriters

Nine steps to getting great work from copywriters

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What does it take to make tone of voice stick, really?

What does it take to make tone of voice stick, really?

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Changing the writing habits of a lifetime

Changing the writing habits of a lifetime

6 writing trends the 2016 D&AD awards reveal

6 writing trends the 2016 D&AD awards reveal

Why grammar pedants are wrong

Why grammar pedants are wrong

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Dear Salesforce

Dear Salesforce

How small changes can reap big rewards

How small changes can reap big rewards

,

3 questions to ask before you start a tone of voice project

3 questions to ask before you start a tone of voice project

,

Have Aldi turned into Tesco?

Have Aldi turned into Tesco?

,

Ten tips on running a top workshop

Ten tips on running a top workshop

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Did you know Nottingham is a creative hub for writers?

Did you know Nottingham is a creative hub for writers?

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Have you got a good investment?

Have you got a good investment?

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Trains are awesome. But I don’t want my chocolate to say hello.

Trains are awesome. But I don’t want my chocolate to say hello.

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‘I can’t have anything that won’t make a difference…’

‘I can’t have anything that won’t make a difference…’

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Can’t get no (any) satisfaction? Try this book…

Can’t get no (any) satisfaction? Try this book…

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Creative writing, meet business

Creative writing, meet business

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Never use a long word where a short one will do?

Never use a long word where a short one will do?

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The history of English made fun (yes, really)

The history of English made fun (yes, really)

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People want to hear your story

People want to hear your story

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It’s like turning lead into gold

It’s like turning lead into gold

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Slanging match

Slanging match

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(Don’t get) lost in translation

(Don’t get) lost in translation

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Positively, no

Positively, no

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We’re in this together

We’re in this together

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Drunk on words

Drunk on words

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Happy birthday to… us

Happy birthday to… us

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Fighting fire with distance

Fighting fire with distance

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What’s the hardest part of a copywriter’s job?

What’s the hardest part of a copywriter’s job?

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Let us challenge your brief

Let us challenge your brief

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Not in the script

Not in the script

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Ben talks tone of voice

Ben talks tone of voice

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The importance of a clear tone of voice

The importance of a clear tone of voice

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Al’s Crashing Heaven

Al’s Crashing Heaven

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Let’s do brunch…

Let’s do brunch…

Winter’s coming

Winter’s coming

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Tweets working for a living

Tweets working for a living

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The power of personal storytelling

The power of personal storytelling

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Theatre of dreams

Theatre of dreams

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A chance you don’t get twice

A chance you don’t get twice

,

Copywriting that just misses the mark

Copywriting that just misses the mark

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I am a dog

I am a dog

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National Poetry Day

National Poetry Day

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The invisible business of the face

The invisible business of the face

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Schadenfreude is so 2009

Schadenfreude is so 2009

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If you live in a house built after 1945, you should probably read this

If you live in a house built after 1945, you should probably read this

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The sound of self-importance?

The sound of self-importance?

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Keeping it snappy

Keeping it snappy

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Idiosyncratic + ruthless = unforgettable

Idiosyncratic + ruthless = unforgettable

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Don’t impress me, inspire me

Don’t impress me, inspire me

,

Why I’ll never get bored of listening to Richard

Why I’ll never get bored of listening to Richard

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Cementing your brand language

Cementing your brand language

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When one word turns you off a brand

When one word turns you off a brand

,

I wonder if a brand could make my life better…

I wonder if a brand could make my life better…

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The horrors of capital headlines

The horrors of capital headlines

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The importance of sounding more human

The importance of sounding more human

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We’ve done some writing archaeology

We’ve done some writing archaeology

,

He shoots! He achieves his identified objective!

He shoots! He achieves his identified objective!

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A tale of two letters

A tale of two letters

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A little laughter goes a long way

A little laughter goes a long way

,

Impress me

Impress me

,

Video games and great storytelling – a match made in digital heaven

Video games and great storytelling – a match made in digital heaven

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Mama weer all writerz now

Mama weer all writerz now

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Bringing the doubters round

Bringing the doubters round

Whose job is it to proofread your copywriting?

Whose job is it to proofread your copywriting?

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Have an aim in life

Have an aim in life

,

Split personalities

Split personalities

,

Another good reason to sound like your brand

Another good reason to sound like your brand

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Hiding something nasty? Use legalese

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Creativity or innovation

Creativity or innovation

,

Love Middlesbrough? Of course we do.

Love Middlesbrough? Of course we do.

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The spammers are stepping it up

The spammers are stepping it up

,

Don’t you know who I am?

Don’t you know who I am?

,

One more reason to love Sir Wiggo

One more reason to love Sir Wiggo

,

Dare to be the same

Dare to be the same

,

Should we be writing beautifully? Or just writing?

Should we be writing beautifully? Or just writing?

,

Signs that work #4: watch your step

Signs that work #4: watch your step

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Lighten up a little

Lighten up a little

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Them and US

Them and US

,

Signs that work #3: Askew Art

Signs that work #3: Askew Art

,

Signs that work #2: It’s a boy

Signs that work #2: It’s a boy

,

Signs that work #1: one brilliant word

Signs that work #1: one brilliant word

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Avoiding torture by PowerPoint

Avoiding torture by PowerPoint

,

The worst copywriting in Britain

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Ask not what you can add to your terms and conditions, but what you can take away

Orchestrating the voices – the future for business copywriters?

Orchestrating the voices – the future for business copywriters?

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Website copy – does it need a tone of voice?

Website copy – does it need a tone of voice?

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Scams, spam and the right tone of voice

Scams, spam and the right tone of voice

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#7 of 100 great branding ideas

#7 of 100 great branding ideas

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I promise 100% privacy. I'll never share your details, ever. By signing up you agree to receive occasional emails with tips, strategies and updates. 
And you can unsubscribe at any time.

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