Posts by: Ben Afia
This week’s Dirty Language Award goes to…
Bad communication isn’t just bad communication. It’s a symptom of something deeper going on in…
How does Appreciative Inquiry work?
What’s Appreciative Inquiry? Appreciative Inquiry (AI) inspires change by involving people in creating the kind…
Twin tones: why don’t people always write the way they speak?
In this article we take a close look at: • the reasons people change their tone…
Brand tone of voice. Is it the icing on the cake, or is it the cake?
In this article we’ll explain: What tone of voice is How to get people to…