Posts by: Ben Afia
Twin tones: why don’t people always write the way they speak?
In this article we take a close look at: • the reasons people change their tone…
Brand tone of voice. Is it the icing on the cake, or is it the cake?
In this article we’ll explain: What tone of voice is How to get people to…
Empathy – it’s what you need
There’s one thing my clients have been crying out for in recent weeks, it’s empathy….
Does an R look like a head?
I’ve seen what happens in companies when you change the language you use: happier customers,…