Posts by: Ben Afia

This week’s Dirty Language Award goes to…

Bad communication isn’t just bad communication. It’s a symptom of something deeper going on in…

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How does Appreciative Inquiry work?

What’s Appreciative Inquiry? Appreciative Inquiry (AI) inspires change by involving people in creating the kind…

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twin-tones-why-don’t-people-write-the-way-they-speak

Twin tones: why don’t people always write the way they speak?

In this article we take a close look at: • the reasons people change their tone…

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brand-tone-of-voice-icing-on-the-cake

Brand tone of voice. Is it the icing on the cake, or is it the cake?

In this article we’ll explain: What tone of voice is How to get people to…

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