Posts by: Ben Afia

How powerful is language – podcast

Fancy a mini-masterclass on the power of language in business? Check out Robert Craven’s interview…

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How language builds brand

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Why your copywriter is rubbish

You write a brief. You’re really happy with it. You send it to your copywriter….

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brand-strategy-hollywood-can-give-your-brand-great-personality

How Hollywood can give your brand great personality

We’ve found that thinking about brand personality is a handy way of helping companies understand…

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