Posts by: Ben Afia
Why your copywriter is rubbish
You write a brief. You’re really happy with it. You send it to your copywriter….
How Hollywood can give your brand great personality
We’ve found that thinking about brand personality is a handy way of helping companies understand…
How some brands got it right during lockdown
You could say some brands got it wrong and some got it right during lockdown….
Empathy – it’s what you need
There’s one thing my clients have been crying out for in recent weeks, it’s empathy….