Posts by: Ben Afia

Why your copywriter is rubbish

You write a brief. You’re really happy with it. You send it to your copywriter….

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How Hollywood can give your brand great personality

We’ve found that thinking about brand personality is a handy way of helping companies understand…

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How some brands got it right during lockdown

You could say some brands got it wrong and some got it right during lockdown….

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Empathy – it’s what you need

There’s one thing my clients have been crying out for in recent weeks, it’s empathy….

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