Posts by: Ben Afia

Ben Afia brand voice red blog

How some brands got it right during lockdown

You could say some brands got it wrong and some got it right during lockdown….

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passive-aggressive-politeness-tone-of-voice

Empathy – it’s what you need

There’s one thing my clients have been crying out for in recent weeks, it’s empathy….

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Writing one day at a time

How can you improve your writing? Practice and habit. One trick is to write something…

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brand tone of voice take root

How to make sure your new brand tone takes hold

How do you help people to write clearly, consistently and on-brand? You’ll make customers happier,…

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