Posts by: Ben Afia
How some brands got it right during lockdown
You could say some brands got it wrong and some got it right during lockdown….
Empathy – it’s what you need
There’s one thing my clients have been crying out for in recent weeks, it’s empathy….
Writing one day at a time
How can you improve your writing? Practice and habit. One trick is to write something…
How to make sure your new brand tone takes hold
How do you help people to write clearly, consistently and on-brand? You’ll make customers happier,…