Posts by: Ben Afia

website-copy-does-it-need-a-tone-of-voice

Website copy – does it need a tone of voice?

I’ve been seeing TV ads recently that are targeted at people who want to quickly…

Read More...

Scams, spam and the right tone of voice

How copywriting gives away the e-cheats. We all get them. They squeeze through our spam…

Read More...

#7 of 100 great branding ideas

NAMING #7: BE POETIC A hundred years ago companies generally named themselves after their owners…

Read More...