Posts by: Ben Afia

Orchestrating the voices – the future for business copywriters?

If it’s not selling, it’s not copy. Writers should make friends with their readers. Punctuation…

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website-copy-does-it-need-a-tone-of-voice

Website copy – does it need a tone of voice?

I’ve been seeing TV ads recently that are targeted at people who want to quickly…

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Scams, spam and the right tone of voice

How copywriting gives away the e-cheats. We all get them. They squeeze through our spam…

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#7 of 100 great branding ideas

NAMING #7: BE POETIC A hundred years ago companies generally named themselves after their owners…

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