by Ben Afia | Jan 10, 2019 | tone of voice, white papers
How do you help people to write clearly, consistently and on-brand? You’ll make customers happier, more likely to buy and less likely to complain. So it’s got to be worth getting right, hasn’t it? Strong tone of voice guidelines are a good start. But...
by Ben Afia | Dec 19, 2018 | articles
It’s time to hang up your briefcase, let your hair down and get festive. To fully recharge for the new year, we’re on holiday 20 Dec – 7 Jan. Here’s to a chilled Christmas!...
by Ben Afia | Dec 14, 2018 | tone of voice, white papers
We’ve run hundreds of workshops showing thousands of people how to write well for their organisations. And, as you might imagine, we’ve come up against resistance here and there to changing to a new tone of voice. So we’d like to share the most common reasons people...
by Ben Afia | Sep 14, 2018 | articles, behaviour
“I’m just ringing to check that you’ve got enough resource to deliver systematically.” I overheard this on the train. So did most of the carriage. Deliver systematically? Wouldn’t ‘have you got enough people to do the job’ do? If we want business to sound more human...
by Ben Afia | Aug 24, 2018 | articles, brand strategy
Yesterday I asked Facebook whether my move from iPhone to Android today would be a disaster or heaven, given I’m a Mac user. A healthy debate ensued, encouraging lovers and haters on both sides. And that’s what brands should do – inspire fanatics and...
