Imagine your brand is a cake and your writing’s the icing. However gorgeous that icing is, the first bite will tell you whether the cake’s the perfect sponge, or has gone a bit stale.
So, if you have a strong brand that reflects the reality of the business (our perfect sponge), your tone of voice will bring your brand to life for customers and colleagues.
But if your writing doesn’t reflect your business, you might need to look at your brand and processes, not just your language.
Getting in a sharp copywriter or two could be a quick fix, but it won’t solve the problem in the long run.
When your writing really shows what you stand for, people will take notice of what you say.
We’ll tell you how to spot whether your tone of voice is saying the right things about you in our article on brand tone of voice