articles

passive-aggressive-politeness-tone-of-voice

Empathy – it’s what you need

There’s one thing my clients have been crying out for in recent weeks, it’s empathy….

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Hieroglyph

Does an R look like a head?

I’ve seen what happens in companies when you change the language you use: happier customers,…

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Why your copywriter is rubbish

You write a brief. You’re really happy with it. You send it to your copywriter….

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Ben Afia brand voice red blog

How some brands got it right during lockdown

You could say some brands got it wrong and some got it right during lockdown….

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