Sounding human? Take a look in the mirror

Sounding human? Take a look in the mirror

“I’m just ringing to check that you’ve got enough resource to deliver systematically.” I overheard this on the train. So did most of the carriage. Deliver systematically? Wouldn’t ‘have you got enough people to do the job’ do? If we want business to sound more human...
Go with the flow

Go with the flow

It’s a lovely word ‘flow’. Recently, a mate of mine was talking about the flow effect he gets from running (about 30 minutes or a few miles into each run). After months of effort, he now finds jogging in the winter gloom easy, absorbing, blissful. It’s a feeling that...
When writing gets serious

When writing gets serious

I’m back in India, helping 1,000 webchatters relate better to UK customers. And I’ve been researching us Brits so I can explain us to Indians. What’s stuck in my mind is how maddeningly indirect we are. Especially when it comes to talking about...
Getting tone of voice training to stick

Getting tone of voice training to stick

Why tone of voice doesn’t always take hold Let’s start with the good. When tone of voice training sticks, it galvanizes teams, supports brand behaviours and helps people grab hold of brand principles that are often too abstract. And good communications make things run...