behaviour

passive-aggressive-politeness-tone-of-voice

Empathy – it’s what you need

There’s one thing my clients have been crying out for in recent weeks, it’s empathy….

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passive-aggressive-politeness-tone-of-voice

Empathy – it’s what you need

There’s one thing my clients have been crying out for in recent weeks, it’s empathy….

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brand tone of voice take root

How to make sure your new brand tone takes hold

How do you help people to write clearly, consistently and on-brand? You’ll make customers happier,…

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Dr Paul Johnston

10 questions to ask if you work in marketing

You know those conversations you get lost in? The ones where you start off chatting,…

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