Getting tone of voice training to stick

Getting tone of voice training to stick

Why tone of voice doesn’t always take hold Let’s start with the good. When tone of voice training sticks, it galvanizes teams, supports brand behaviours and helps people grab hold of brand principles that are often too abstract. And good communications make things run...
What training leaders taught me about tone of voice

What training leaders taught me about tone of voice

I was gazing out at 100 leaders yesterday, and every one of them had a hand in the air. I’d just asked how many were aware of their company’s tone of voice. What was gratifying about the response was that they were members of the UK/Ireland management team of BCD...
Ten tips on running a top workshop

Ten tips on running a top workshop

A very good graphic designer friend of mine – a wise man – once told me the reason he’d started teaching elements of design to friends who were getting in touch with him. It’s joyous to see someone pick up a new skill, he said. Just to see the...
Have you got a good investment?

Have you got a good investment?

When I’m running Afia training sessions, I often talk about reader investment, which might sound like a pension plan for bookworms, but is in fact much more interesting and important. Reader investment is the idea that, as readers, there are some things we really,...