by Ben Afia | Apr 28, 2017 | behaviour, brand strategy, video/audio
Make sure you get the greatest impact from your training investment by asking a few questions when you’re scoping out trainers… Does the room have a window? Arrange a great venue – whether it’s your facility or one organised by your trainer. You can’t...
by Ben Afia | Apr 21, 2017 | articles, behaviour
I was gazing out at 100 leaders yesterday, and every one of them had a hand in the air. I’d just asked how many were aware of their company’s tone of voice. What was gratifying about the response was that they were members of the UK/Ireland management team of BCD...
by Ben Afia | Mar 2, 2017 | articles, behaviour
Great writing isn’t an easy thing to achieve. And if your organisation is struggling with it, you’re not alone. Bringing personality to life in language Many people feel that if they could bring their brand personality to life they’d stand out from their competitors...
by Ben Afia | May 27, 2015 | articles, behaviour
A very good graphic designer friend of mine – a wise man – once told me the reason he’d started teaching elements of design to friends who were getting in touch with him. It’s joyous to see someone pick up a new skill, he said. Just to see the...
by Ben Afia | Dec 11, 2014 | articles, behaviour
When I’m running Afia training sessions, I often talk about reader investment, which might sound like a pension plan for bookworms, but is in fact much more interesting and important. Reader investment is the idea that, as readers, there are some things we really,...
by Ben Afia | Apr 17, 2014 | articles, behaviour
Raymond thought we should drink too much of it at least twice a year, just on principle. Truman used it to get through the writing of one of his most challenging novels. While Jack, a Catholic, planned to employ it as a suicide aid. Me? I just thought it’d make for a...
