Getting tone of voice training to stick
Why tone of voice doesn’t always take hold Let’s start with the good. When tone of voice training sticks, it galvanizes teams, supports brand behaviours and helps people grab hold of brand principles that are often too abstract. And good communications make things run...
Three questions to ask when you buy training
Make sure you get the greatest impact from your training investment by asking a few questions when you’re scoping out trainers… Does the room have a window? Arrange a great venue – whether it’s your facility or one organised by your trainer. You...
What training leaders taught me about tone of voice
I was gazing out at 100 leaders yesterday, and every one of them had a hand in the air. I’d just asked how many were aware of their company’s tone of voice. What was gratifying about the response was that they were members of the UK/Ireland management team of BCD...
How to help your whole business write better. This list of skills might surprise you.
Great writing isn’t an easy thing to achieve. And if your organisation is struggling with it, you’re not alone. Bringing personality to life in language Many people feel that if they could bring their brand personality to life they’d stand out from their competitors...