Have you got a good investment?

Have you got a good investment?

When I’m running Afia training sessions, I often talk about reader investment, which might sound like a pension plan for bookworms, but is in fact much more interesting and important. Reader investment is the idea that, as readers, there are some things we really,...
Drunk on words

Drunk on words

Raymond thought we should drink too much of it at least twice a year, just on principle. Truman used it to get through the writing of one of his most challenging novels. While Jack, a Catholic, planned to employ it as a suicide aid. Me? I just thought it’d make for a...
Don’t impress me, inspire me

Don’t impress me, inspire me

We went to a symposium this summer. It was fantastic. The speakers were all amazing people who had produced ground breaking work. And to get where they were, they’d all broken rules and ignored boundaries. They’d all asked ‘What do you mean, I can’t do that?’ and...
Why I’ll never get bored of listening to Richard

Why I’ll never get bored of listening to Richard

A guy I know makes a point of being windswept and interesting (his words).  He does this in a global engineering company. Let’s call him Richard (I’ll save his blushes). Mention Richard and people smile. Good technically?  A given.  Fluent in engineering speak? ...
Cementing your brand language

Cementing your brand language

Tone of voice is how your company sounds when you talk and write to people. Get it right and it can change your organisation. It can be the bedrock of cultural change, it can get your employees excited, help teams communicate more easily and show customers what you...