by | appreciative inquiry, articles, behaviour, brand strategy, culture, tone of voice
You know those conversations you get lost in? The ones where you start off chatting, only to look up at the clock and find two hours have passed? I had one of those recently with an old friend, Dr Paul Johnston, author, researcher and all-round value proposition...
by | brand strategy, culture, tone of voice, video/audio
I can’t believe how fast this year’s gone and that 2020 is just around the corner. Moving into a new decade always makes me a bit reflective. Back at the beginning of this decade, in 2010, I accidentally started my speaking career. I’ve always loved...
by | articles, brand strategy, tone of voice
When was the last time you asked someone to trust you?Do your customers trust you?We’re in a weird world now, one where we don’t give our trust easily. After all, politicians lie to us, the media lies to us and even companies we thought we could trust aren’t entirely...
by | articles, brand strategy, culture, tone of voice
I want to help companies to be more human (which is good job as that’s what I’ve done for 20 years). But sometimes people get stuck on what being human means. I’ve developed a model which shows where companies are on the scale of human. When you read...
by | brand strategy, culture, tone of voice, video/audio
Way back in the mists of time, around 2005 I think, I was finishing off E.ON’s brand tone of voice guidelines and we were talking about how to get them rolled out. E.ON asked me to do some training.
I’d never delivered training before but I agreed and figured I’d...
by | articles, brand strategy
Yesterday I asked Facebook whether my move from iPhone to Android today would be a disaster or heaven, given I’m a Mac user. A healthy debate ensued, encouraging lovers and haters on both sides. And that’s what brands should do – inspire fanatics and...
