brand strategy

Dr Paul Johnston

10 questions to ask if you work in marketing

You know those conversations you get lost in? The ones where you start off chatting,…

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Trust me

When was the last time you asked someone to trust you?Do your customers trust you?We’re…

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Afia maturity curve

How to help your company to be more human

I want to help companies to be more human (which is good job as that’s…

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reasons-words-matter-more-than-ever

Brands need to get in touch with their truth, or die

Yesterday I asked Facebook whether my move from iPhone to Android today would be a…

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