Bringing your brand strategy to life

Bringing your brand strategy to life

How do you reflect your brand’s personality (when you’re not sure what it is)? Very few organisations manage to express their brand in a way that excites – or at least so ordinary mortals (ie non-marketers) can relate. Compared to fields like toothpaste,...
What’s brand personality?

What’s brand personality?

I was trying to explain brand personality to my 13-year-old son yesterday. It was hard. Either I couldn’t explain it or he has the attention span of a gnat. That’s probably a little unfair, as he successfully live-streamed 3 hours of gaming to YouTube the day the...
Two ingredients of a good brand

Two ingredients of a good brand

Bringing a brand to life with language We’ve all flown with budget airlines. We all gripe about them too. Cheap and sometimes not so cheerful. Cheap because they cut back on the creature comforts. You get a seat and that’s it – everything else you have to pay for. But...
Can brand values get in the way of making money?

Can brand values get in the way of making money?

  I’m updating a client’s tone of voice guidelines at the moment, based on their brand values. And to make sure they’ll work for everyone who’ll use them, I’ve been meeting all my client’s agencies and internal teams to find out what they all need. This week I...