What’s brand personality?

What’s brand personality?

I was trying to explain brand personality to my 13-year-old son yesterday. It was hard. Either I couldn’t explain it or he has the attention span of a gnat. That’s probably a little unfair, as he successfully live-streamed 3 hours of gaming to YouTube the day the...
Two ingredients of a good brand

Two ingredients of a good brand

Bringing a brand to life with language We’ve all flown with budget airlines. We all gripe about them too. Cheap and sometimes not so cheerful. Cheap because they cut back on the creature comforts. You get a seat and that’s it – everything else you have to pay for. But...