brand strategy
Should brands wave their national flags?
We love Really Useful Boxes. They’re really useful. You can get them in loads of…
Are you ready for the truth?
I get a moment of fear at the start of a customer service training session….
Bringing your brand strategy to life
How do you reflect your brand’s personality (when you’re not sure what it is)? Very…
What’s brand personality?
I was trying to explain brand personality to my 13-year-old son yesterday. It was hard….