by | articles, brand strategy
I’m updating a client’s tone of voice guidelines at the moment, based on their brand values. And to make sure they’ll work for everyone who’ll use them, I’ve been meeting all my client’s agencies and internal teams to find out what they all need. This week I...
by | articles, brand strategy
5 ways a workshop will give you a better brand strategy An intriguing question from a client prompted some introspection this week. I was planning to use a workshop to kick off a naming strategy for a brand you’ll know well. This client had had three other proposals...
by | articles, brand strategy
Why you shouldn’t base your brand strategy on insight (alone) Classical marketing is about understanding customers, spotting a group or segment who have a need that’s not being met, then designing a product or service that fills that need. Marketers have been taught...
by | behaviour, brand strategy, video/audio
Make sure you get the greatest impact from your training investment by asking a few questions when you’re scoping out trainers… Does the room have a window? Arrange a great venue – whether it’s your facility or one organised by your trainer. You...
by | articles, brand strategy
Tell me how this makes you feel: “Please return the information requested within 21 days of receiving this letter… failure to do so will result in this case being closed and a new form will need to be completed.” I found it rude. It made me feel angry. I wanted to...
by | articles, brand strategy
Has anyone ever seen the value in your work when you weren’t aware of it? I was chatting with an old friend and comms director, Michael Croton, a while back about how we work at Afia. Moments not theory At Afia we look at every kind of communication an...
