brand strategy

Should brands wave their national flags?

We love Really Useful Boxes. They’re really useful. You can get them in loads of…

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Are you ready for the truth?

I get a moment of fear at the start of a customer service training session….

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bringing-your-brand-strategy-to-life-Lego

Bringing your brand strategy to life

How do you reflect your brand’s personality (when you’re not sure what it is)? Very…

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whats-brand-personality-brand-strategy

What’s brand personality?

I was trying to explain brand personality to my 13-year-old son yesterday. It was hard….

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