Two ingredients of a good brand

Two ingredients of a good brand

Bringing a brand to life with language We’ve all flown with budget airlines. We all gripe about them too. Cheap and sometimes not so cheerful. Cheap because they cut back on the creature comforts. You get a seat and that’s it – everything else you have to pay for. But...
Can brand values get in the way of making money?

Can brand values get in the way of making money?

  I’m updating a client’s tone of voice guidelines at the moment, based on their brand values. And to make sure they’ll work for everyone who’ll use them, I’ve been meeting all my client’s agencies and internal teams to find out what they all need. This week I...