brand strategy

Creativity or innovation

I heard a good story last week. My chum, a sales director for a packaging…

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One more reason to love Sir Wiggo

All the talk about Lance Armstrong lately has got us thinking about our own cycling…

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Dare to be the same

When I was a teenager, my town was twinned with a Paris suburb. They got…

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#7 of 100 great branding ideas

NAMING #7: BE POETIC A hundred years ago companies generally named themselves after their owners…

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