brand strategy Archives - Page 8 of 8

Creativity or innovation

By Ben Afia | March 5, 2013

I heard a good story last week. My chum, a sales director for a packaging…

By Ben Afia | January 21, 2013

All the talk about Lance Armstrong lately has got us thinking about our own cycling…

By Ben Afia | January 14, 2013

When I was a teenager, my town was twinned with a Paris suburb. They got…

By Ben Afia | September 6, 2012

NAMING #7: BE POETIC A hundred years ago companies generally named themselves after their owners…