communications

Think before you write, so your message hits home

We’re all drowning in words. So, as writers, we never want to add to the…

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Ben-Afia-talks-tone-of-voice podcast 2

How to cut the crap and write so people buy – podcast

Why is most business writing so bloody boring? Unclear, too. The result is people who…

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Ben-Afia-tone-voice-podcast-2

How to connect with your audience – podcast

What is tone of voice? And what does it mean for an organisation’s values, brand, and… security?…

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Ronseal logo - tone of voice

What it says on the tin

Twenty years ago, Dave Shelton and Liz Whiston of Bordello Advertising came up with the…

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