tone of voice

brand-tone-of-voice-icing-on-the-cake

Brand tone of voice. Is it the icing on the cake, or is it the cake?

In this article we’ll explain: What tone of voice is How to get people to…

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Hieroglyph

Does an R look like a head?

I’ve seen what happens in companies when you change the language you use: happier customers,…

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How powerful is language – podcast

Fancy a mini-masterclass on the power of language in business? Check out Robert Craven’s interview…

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Why your copywriter is rubbish

You write a brief. You’re really happy with it. You send it to your copywriter….

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