by Ben Afia | Apr 24, 2018 | tone of voice, video/audio
Why is most business writing so bloody boring? Unclear, too. The result is people who don’t get our message and do what we hope. I’ve been helping companies develop their brand and language for 22 years. And that’s taught me a few things about how to...
by Ben Afia | Mar 23, 2018 | articles, tone of voice
Do you worry about customers trusting you? Do you think your businesses writing is letting you down? Well, you’re not alone – most businesses I meet have similar thoughts. Much of my work is helping companies get clear on their brand and tone of voice. But...
by Ben Afia | Mar 9, 2018 | tone of voice, video/audio
What is tone of voice? And what does it mean for an organisation’s values, brand, and… security? Bruce Hallas and I discussed this recently, on his Re-thinking the Human Factor podcast. Bruce and I cover: how tone of voice can help you write policies and...
by Ben Afia | Feb 9, 2018 | articles, tone of voice
As you might imagine, we’re not fans of jargon (there are some surprisingly passionate advocates out there) – and we loathe corporate-speak. A lot business jargon has become meaningless – or at best, confusing. So when we write for our clients we do everything we can...
by Ben Afia | Jan 26, 2018 | tone of voice, white papers
We’re all drowning in words. So, as writers, we never want to add to the flood without good reason.There are certain things to think about before you write to make sure your words get read, understood and appreciated. In this paper we share: How to make sure your...
by Ben Afia | Jan 19, 2018 | articles, tone of voice
Let’s start with the good. When brand tone of voice takes root, it nourishes teams, helps people understand your brand and their writing flourishes. And good communications connect with customers and make things run more smoothly – which ultimately saves money...
