by | articles, tone of voice, uncategorised
I love it when an old client pops up at a new company. They get in touch and the challenge is often the same “we have a lot to write, and great writers are hard to find”. I got a call like this recently. 20 case studies in 4 weeks for a sales team...
by | appreciative inquiry, articles, behaviour, brand strategy, culture, tone of voice
You know those conversations you get lost in? The ones where you start off chatting, only to look up at the clock and find two hours have passed? I had one of those recently with an old friend, Dr Paul Johnston, author, researcher and all-round value proposition...
by | brand strategy, culture, tone of voice, video/audio
I can’t believe how fast this year’s gone and that 2020 is just around the corner. Moving into a new decade always makes me a bit reflective. Back at the beginning of this decade, in 2010, I accidentally started my speaking career. I’ve always loved...
by | tone of voice, video/audio
Maria Franzoni, Speaker Bureau Director, invited me onto her Speaking Business podcast to chat all things language. What did we talk about? What’s tone of voice Not getting hung up on definitions of what tone of voice is and isn’t How I help businesses...
by | articles, brand strategy, tone of voice
When was the last time you asked someone to trust you?Do your customers trust you?We’re in a weird world now, one where we don’t give our trust easily. After all, politicians lie to us, the media lies to us and even companies we thought we could trust aren’t entirely...
by | articles, tone of voice
You know that feeling when you’re standing in front of a room of people and can’t remember the very important thing you were supposed to tell them? It’s horrible isn’t it? And it happened to me recently. I was in front of 20 people, setting...
