by | articles, brand strategy, tone of voice
When was the last time you asked someone to trust you?Do your customers trust you?We’re in a weird world now, one where we don’t give our trust easily. After all, politicians lie to us, the media lies to us and even companies we thought we could trust aren’t entirely...
by | articles, tone of voice
You know that feeling when you’re standing in front of a room of people and can’t remember the very important thing you were supposed to tell them? It’s horrible isn’t it? And it happened to me recently. I was in front of 20 people, setting...
by | articles, tone of voice
Do you have teenage kids? If so, you’ll probably find some of their language alien. Last week I used the word peng* with my 13 year old. The look of horror, no, disdain, on her face was enough to tell me never to use it again. I was put in my place – middle-aged dad....
by | articles, brand strategy, culture, tone of voice
I want to help companies to be more human (which is good job as that’s what I’ve done for 20 years). But sometimes people get stuck on what being human means. I’ve developed a model which shows where companies are on the scale of human. When you read...
by | articles, tone of voice
Customers. We like to think of them as the people who are kind enough to spend their money with us and use our products and services. Even if we’re never going to meet them face to face, it helps to imagine what would happen if we did. Customers are our friends and...
