tone of voice

brand-tone-of-voice-icing-on-the-cake

Brand tone of voice. Is it the icing on the cake, or is it the cake?

Brand tone of voice (or how not to be ignored when writing for your business)…

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Hieroglyph

Does an R look like a head?

I’ve seen what happens in companies when you change the language you use: happier customers,…

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How powerful is language – podcast

Fancy a mini-masterclass on the power of language in business? Check out Robert Craven’s interview…

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Why your copywriter is rubbish

You write a brief. You’re really happy with it. You send it to your copywriter….

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