I am not a number, I am a free man!

I am not a number, I am a free man!

Customers. We like to think of them as the people who are kind enough to spend their money with us and use our products and services. Even if we’re never going to meet them face to face, it helps to imagine what would happen if we did. Customers are our friends and...
How did Twinings find their global brand voice?

How did Twinings find their global brand voice?

Great global brand Thomas Twining began selling tea as a trendy alternative to coffee in 1706, from his shop on the Strand. Over 300 years later Twinings is thriving in 130 countries. Twinings means different things to different people around the world. And the brand...