How not to cock up your coronavirus comms

How not to cock up your coronavirus comms

Have you seen some appalling emails in the last few days? I certainly have, and I’m saving the best and worst. But what’s so bad about them? Firstly it’s volume at a time when we’re really overwhelmed. If you haven’t marketed to me in the last two years, then I...
Who are Team Afia?

Who are Team Afia?

After 16 years in business I thought about writing down all the mistakes I’ve made and how you could avoid them. But it would be a very, very long email. Instead, let’s focus on one of the best decisions I’ve ever made, the team I’ve got around...
How to break free and find writing heaven

How to break free and find writing heaven

I love it when an old client pops up at a new company. They get in touch and the challenge is often the same “we have a lot to write, and great writers are hard to find”. I got a call like this recently. 20 case studies in 4 weeks for a sales team...