How to get people doing what you want

How to get people doing what you want

As you might imagine, we’re not fans of jargon (there are some surprisingly passionate advocates out there) – and we loathe corporate-speak. A lot business jargon has become meaningless – or at best, confusing. So when we write for our clients we do everything we can...
An Android Merry Christmas

An Android Merry Christmas

Here’s a bit of Christmas fun from a few years ago. The Google Nexus 7 tablet may have been around for a while. But from the start we noticed its habit of giving us three words it thinks will go nicely after the one we’ve just written – much like...
When writing gets serious

When writing gets serious

I’m back in India, helping 1,000 webchatters relate better to UK customers. And I’ve been researching us Brits so I can explain us to Indians. What’s stuck in my mind is how maddeningly indirect we are. Especially when it comes to talking about...
Demystifying tone of voice – new podcast

Demystifying tone of voice – new podcast

This week I made a podcast with Mark Reed-Edwards, the greatest voice on radio (to my ears). We discussed what tone of voice really is, in episode 3 of Confessions of a Marketer. Mark and I get into: what brand tone of voice is the kinds of companies who’ve done...