by | articles, tone of voice
Have you seen some appalling emails in the last few days? I certainly have, and I’m saving the best and worst. But what’s so bad about them? Firstly it’s volume at a time when we’re really overwhelmed. If you haven’t marketed to me in the last two years, then I...
by | articles, tone of voice
After 16 years in business I thought about writing down all the mistakes I’ve made and how you could avoid them. But it would be a very, very long email. Instead, let’s focus on one of the best decisions I’ve ever made, the team I’ve got around...
by | articles, tone of voice
What do a trio of tiny pigs, the slogan of the French Republic and the Olympic Motto all have in common? It’s the number three. Over the years people have asked me if I have a weird obsession with the number three. It pops up a lot in my work. But there’s a really...
by | articles, tone of voice
I love it when an old client pops up at a new company. They get in touch and the challenge is often the same “we have a lot to write, and great writers are hard to find”. I got a call like this recently. 20 case studies in 4 weeks for a sales team...
by | appreciative inquiry, articles, behaviour, brand strategy, culture, tone of voice
You know those conversations you get lost in? The ones where you start off chatting, only to look up at the clock and find two hours have passed? I had one of those recently with an old friend, Dr Paul Johnston, author, researcher and all-round value proposition...
by | brand strategy, culture, tone of voice, video/audio
I can’t believe how fast this year’s gone and that 2020 is just around the corner. Moving into a new decade always makes me a bit reflective. Back at the beginning of this decade, in 2010, I accidentally started my speaking career. I’ve always loved...
