How some brands got it right during lockdown

How some brands got it right during lockdown

You could say some brands got it wrong and some got it right during lockdown. But what it boils down to is some had empathy and some didn’t. Some brands were able to tune into how their customers were feeling and communicate on a more human level. How? I can’t speak...
Empathy – it’s what you need

Empathy – it’s what you need

There’s one thing my clients have been crying out for in recent weeks, it’s empathy. I don’t mean they think I’m not hearing them (at least they’ve not said so). It’s empathy for their people and customers. Some are concerned their marketing and comms teams might be...
Writing one day at a time

Writing one day at a time

How can you improve your writing? Practice and habit. One trick is to write something every day, even if it’s just a paragraph. Even if you look back and think it’s rubbish, just write. Last week I ran a virtual writing workshop for Adam Harris’ young...
Is a new era of human business upon us?

Is a new era of human business upon us?

You’ve probably seen all the press hailing New Zealand’s Jacinda Arden as the world’s greatest leader. And when I look at how she behaves, it feels like my mission to make business more human finally has a great example to look to.I work with a huge...
How not to cock up your coronavirus comms

How not to cock up your coronavirus comms

Have you seen some appalling emails in the last few days? I certainly have, and I’m saving the best and worst. But what’s so bad about them? Firstly it’s volume at a time when we’re really overwhelmed. If you haven’t marketed to me in the last two years, then I...