tone of voice
Brand tone of voice. Is it the icing on the cake, or is it the cake?
In this article we’ll explain: What tone of voice is How to get people to…
Does an R look like a head?
I’ve seen what happens in companies when you change the language you use: happier customers,…
How powerful is language – podcast
Fancy a mini-masterclass on the power of language in business? Check out Robert Craven’s interview…
Why your copywriter is rubbish
You write a brief. You’re really happy with it. You send it to your copywriter….