tone of voice

Ben Afia brand voice red blog

How some brands got it right during lockdown

You could say some brands got it wrong and some got it right during lockdown….

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passive-aggressive-politeness-tone-of-voice

Empathy – it’s what you need

There’s one thing my clients have been crying out for in recent weeks, it’s empathy….

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Writing one day at a time

How can you improve your writing? Practice and habit. One trick is to write something…

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5 reasons you should hire Afia right now

Last week a friend told me he thought the whole world needed what we do….

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