by | articles, brand strategy, tone of voice
Last week a friend told me he thought the whole world needed what we do. After I deflated my ego, I realised he had a point. Suddenly we’re in a weird world where people need to be more human. In fact the one thing clients have asked for most since lockdown is empathy...
by | articles, tone of voice
You’ve probably seen all the press hailing New Zealand’s Jacinda Arden as the world’s greatest leader. And when I look at how she behaves, it feels like my mission to make business more human finally has a great example to look to.I work with a huge...
by | articles, tone of voice
Have you seen some appalling emails in the last few days? I certainly have, and I’m saving the best and worst. But what’s so bad about them? Firstly it’s volume at a time when we’re really overwhelmed. If you haven’t marketed to me in the last two years, then I...
by | articles, tone of voice
After 16 years in business I thought about writing down all the mistakes I’ve made and how you could avoid them. But it would be a very, very long post. Instead, let’s focus on one of the best decisions I’ve ever made, the team I’ve got around...
by | articles, tone of voice
What do a trio of tiny pigs, the slogan of the French Republic and the Olympic Motto all have in common? It’s the number three. Over the years people have asked me if I have a weird obsession with the number three. It pops up a lot in my work. But there’s a really...
by | articles, tone of voice
I love it when an old client pops up at a new company. They get in touch and the challenge is often the same “we have a lot to write, and great writers are hard to find”. I got a call like this recently. 20 case studies in 4 weeks for a sales team...
