tone of voice
Orchestrating the voices – the future for business copywriters?
If it’s not selling, it’s not copy. Writers should make friends with their readers. Punctuation…
Website copy – does it need a tone of voice?
I’ve been seeing TV ads recently that are targeted at people who want to quickly…
Scams, spam and the right tone of voice
How copywriting gives away the e-cheats. We all get them. They squeeze through our spam…