tone of voice

Is a new era of human business upon us?

You’ve probably seen all the press hailing New Zealand’s Jacinda Arden as the world’s greatest…

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How not to cock up your coronavirus comms

Have you seen some appalling emails in the last few days? I certainly have, and…

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Who are Team Afia?

After 16 years in business I thought about writing down all the mistakes I’ve made…

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questions-to-ask-before-you-start-tone-of-voice-project

I’ll huff and I’ll puff and I’ll blow your house down!

What do a trio of tiny pigs, the slogan of the French Republic and the…

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