tone of voice
Is a new era of human business upon us?
You’ve probably seen all the press hailing New Zealand’s Jacinda Arden as the world’s greatest…
How not to cock up your coronavirus comms
Have you seen some appalling emails in the last few days? I certainly have, and…
Who are Team Afia?
After 16 years in business I thought about writing down all the mistakes I’ve made…
I’ll huff and I’ll puff and I’ll blow your house down!
What do a trio of tiny pigs, the slogan of the French Republic and the…