white papers

twin-tones-why-don’t-people-write-the-way-they-speak

Twin tones: why don’t people always write the way they speak?

In this article we take a close look at: • the reasons people change their tone…

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brand-tone-of-voice-icing-on-the-cake

Brand tone of voice. Is it the icing on the cake, or is it the cake?

In this article we’ll explain: What tone of voice is How to get people to…

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How to help your company to be more human

We help companies to be more human. So we’ve recently turned to the writings of…

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brand-strategy-hollywood-can-give-your-brand-great-personality

How Hollywood can give your brand great personality

We’ve found that thinking about brand personality is a handy way of helping companies understand…

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