white papers
Twin tones: why don’t people always write the way they speak?
In this article we take a close look at: • the reasons people change their tone…
Brand tone of voice. Is it the icing on the cake, or is it the cake?
In this article we’ll explain: What tone of voice is How to get people to…
How to help your company to be more human
We help companies to be more human. So we’ve recently turned to the writings of…
How Hollywood can give your brand great personality
We’ve found that thinking about brand personality is a handy way of helping companies understand…