Nine steps to getting great work from copywriters

Some of the things we’ve learnt over the last 15 years:

  • How to write a brief that’ll inspire
  • How to make sure you don’t pay over the odds
  • How to make sure things happen to deadline
  • How to make sign-off quick and painless
  • What to do if the tone isn’t quite right

Starting with a writer is having a first date

Sweaty palms. Awkward silences. And no one’s quite sure what to expect from the other.

It’s a daunting project, asking in someone who knows almost nothing about your company. How can they expect to write your main website or sensitive customer letters? And what do you need to give them to do it?

1. Start with the brief

The best way to get started is with a bit of writing yourself: the brief.

A copywriter needs two things from you: information and inspiration. The first is straightforward, and the second comes from your excitement about your brand.

Download – Nine steps to getting great work from a copywriter

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