How language builds brand

Fancy a mini-masterclass on the power of language in business?

Check out Robert Craven’s interview with me on his GYDA Talks podcast. It’s part of the GYDA initiative, helping digital agencies grow.

We covered a lot, from afiatone to our donut model:

  • And how you express empathy – why truth matters.
  • Why words matter and how using the right ones can transform your business.
  • How clear thinking = clear writing and better results.
  • How to get more human by focusing on culture, brand, behaviour and comms.
  • Purpose – does your brand really care?

I finished up with some top tips for agency owners, but they apply to anyone who uses language in their business (so everyone). You can watch the whole video here.