I want to help companies to be more human (which is good job as that’s what I’ve done for 20 years). But sometimes people get stuck on what being human means.

I’ve developed a model which shows where companies are on the scale of human. When you read it you’ll easily spot where your company is, how human it is and what that looks like.

(And if you’re interested in knowing more about how I came up with the model it’s based on Carl R Rodgers Seven Stages of Growth – you can read more about that in my whitepaper How to help your company to be more human.)

Recognise your company here?

  • Rigid companies are the classic corporate monoliths. They’re very hard work to deal with, because you never feel like they ever talk with you in a remotely human way.
  • Inflexible companies feel a little more human, but they’re still pretty forbidding. They give you the occasional flash of genuineness and warmth, but that’s the exception, not the rule.
  • Responsive companies do a pretty good job of building a real, friendly, personal relationship with you. They’re not always perfect, but they’re trying pretty hard.
  • Human companies are the ones that everybody loves. They never seem to put a foot wrong, because they’re always completely genuine and true to themselves.

There’s a bit more detail (and a pretty visual) here, just click it for a pdf download:

Now you can see where you are, you want to come up with a plan to move up the scale. If you can get to the top you’ll have happy employees and customers, which is all great for the bottom line.

Moving up can be easy – rewrite key documents, or tweak how you’re already talking so it sounds more human.

Sometimes it’s tougher. You might need to train people in a new, more human tone of voice. Or take a step back and look at your brand, your values and how you want your staff and customers to feel about you.

Either way it’s an investment worth making.