Why is most business writing so bloody boring? Unclear, too. The result is people who don’t get our message and do what we hope.

I’ve been helping companies develop their brand and language for 22 years. And that’s taught me a few things about how to write so people hear us.

In my new ebook I cover 5 steps that can help you get there.

And you’ll get a summary of the book on my latest podcast outing with the marvellous Mark Reed-Edwards at Confessions of a Marketer, just click the image below.