What is tone of voice?

And what does it mean for an organisation’s values, brand, and… security?

Bruce Hallas and I discussed this recently, on his Re-thinking the Human Factor podcast.

Bruce and I cover:

  • how tone of voice can help you write policies and get people using them
  • how tone of voice can bring a brand to life, or hurt it
  • understanding your audience and what they want to hear
  • heavy-handed vs lighter-touch communication
  • defining your brand and values to reach tone of voice
  • creating change by getting people around the organisation engaged.

Check out Bruce’s latest podcast with Dan Ariely, the world’s second most influential psychologist. And learn about Bruce’s work at Marmalade Box.