We first started working with Network Rail through The Partners agency. They were tightening up the brand, and came to us for the tone of voice and writing.
Our challenge was to turn the conversation from delays and diversions to powerful, positive messages. So we helped Network Rail home in on the things they do that make a difference. Like radar-equipped helicopters zipping along railway lines to scan for faults from the air.
We created their tone of voice, then helped Network Rail apply it right across their business, from platform posters to codes of practice. And we trained their marketing and comms people in the new tone, so they could keep things on the rails after we were gone.