"Engaging, fun delivery that inspires change"

Ben Afia is a recognised language strategy pioneer and global expert, Ben uses language to help companies change culture, improve performance and forge deeper connections with their customers.

He’s helped companies like Allianz Insurance to win more customers, BP to develop their employer brand and Google to help marketers understand digital better. Ben also helped Ronseal to work out what to say on the tin - a personal highlight.

A recognised tone of voice pioneer and global expert, Ben uses language to help companies change culture, improve performance and forge deeper connections with their customers.

As one of the first people in the world to establish and manage tone of voice, he cut his teeth with Wallgreen Alliance Boots, helping them improve relationships internally and with customers.

He then set up Afia and has since helped companies like Allianz Insurance to win more customers, BP to develop their employer brand and Google to help marketers understand digital better. Ben also helped Ronseal to work out what to say on the tin - a personal highlight.

Ben Afia is the founder and CEO of Afia.

A recognised tone of voice pioneer and global expert, Ben uses language to help companies change culture, improve performance and forge deeper connections with their customers.

As one of the first people in the world to establish and manage tone of voice, he cut his teeth with Wallgreen Alliance Boots, helping them improve relationships internally and with customers.

He then set up Afia and has since helped companies like Allianz Insurance to win more customers, BP to develop their employer brand and Google to help marketers understand digital better. Ben also helped Ronseal to work out what to say on the tin - a personal highlight.

Afia’s strategic consultancy and learning and development programmes helped Vodafone boost their customer satisfaction to its highest ever level and took E.ON on a journey to change their culture.

An experienced appreciative enquiry practitioner, Ben is known for his energy, his commitment to his craft and his ability to find simple truths in complex, fast changing environments.

A sought after advisor and speaker, Ben continues to build Afia’s international network of experts to clients who need to harness the power of language and tone of voice to inspire their people and transform their businesses.

Most organisations don't connect with their customers and staff half as well as they could. As a result they're losing customers and employees at a shocking rate.

Our next speaker is the Language Strategist, who's helped companies like Vodafone, Aviva and Google to be more human and make that connection.

He's going to reveal how language is the key that'll unlock the door to a more authentic brand and happier customers.

He'll give you 5 steps that'll clarify your thinking before you write, and writing techniques that’ll help you be more human, and more yourself.

Please welcome, Ben Afia.